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641.
Política de precios : para hacer rentables las decisiones / Kent B. Monroe ; tr. Carmen Berne, Enrique Giner ; rev. Manuel Espitia. by Series: Serie McGraw-Hill de management | Serie McGraw-Hill de Management
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: Spanish
Publication details: México : McGraw-Hill, 1990
Availability: Items available for loan: Biblioteca William Corredor Gómez. Sede Cosmos (Barranquilla) (1)Call number: 658.816 M753 1990.

642.
Segmentación de mercados / Ricardo Fernández Valiñas. by
Edition: 1era. ed.
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction ; Audience: General;
Language: Spanish
Publication details: México : McGraw-Hill, 2009
Availability: Items available for loan: Biblioteca Alba Lucia Corredor Gómez (Medellín) (1)Call number: 658.83 F365. Biblioteca William Corredor Gómez. Sede Cosmos (Barranquilla) (1)Call number: 658.8 F365 2009.

643.
La gestión por calidad total en la empresa moderna / José Ruiz-Canela López. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: Spanish
Publication details: México : Alfaomega, Ra-Ma, 2004
Availability: Items available for loan: Biblioteca William Corredor Gómez. Sede Cosmos (Barranquilla) (2)Call number: 658.4013 R934 2004, ...

644.
Marketing : versión para latinoamérica / Philip Kotler, Gary Armstrong ; tr. Leticia Esther Pineda Ayala ; adap. Marcela Benassini Félix ; rev. Matthew G. Whitehouse ...[et al.]. by
Edition: 11a .ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: Spanish
Publication details: México : Pearson, 2007
Availability: Items available for loan: Biblioteca William Corredor Gómez. Sede Cosmos (Barranquilla) (2)Call number: 658.8 K874 2007, ...

645.
Administración de la mercadotecnia / Michael R. Czinkota, Masaaki Kotabe. by
Edition: 2a. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: Spanish
Publication details: México : Thomson, 2001
Availability: Items available for loan: Biblioteca William Corredor Gómez. Sede Cosmos (Barranquilla) (1)Call number: 658.8 C998 2001.

646.
Marketing electrónico para pymes : cómo vender, promocionar y posicionarse en Internet / Ana Cruz Herradón. by
Edition: 1a. ed.
Material type: Text Text; Nature of contents: biography; Literary form: Not fiction ; Audience: General;
Language: Spanish
Publication details: México : Alfaomega, Ra-Ma, 2009
Availability: Items available for loan: Biblioteca William Corredor Gómez. Sede Cosmos (Barranquilla) (1)Call number: 658.84 C957 2009.

647.
Marketing 2.0 : el nuevo marketing en la web de las redes sociales / Juan Manuel Maqueira Marín, Sebastián Bruque Cámara. by
Edition: 1era. ed.
Material type: Article Article; Literary form: Not fiction ; Audience: General;
Language: Spanish
Publication details: México : Alfaomega, Ra-Ma, 2009
Availability: Items available for loan: Biblioteca William Corredor Gómez. Sede Cosmos (Barranquilla) (1)Call number: 658.840285 M297 2009.

648.
Marketing social : teoría y práctica / Luis Alfonso Pérez Romero ; rev. César J. Sepúlveda Martínez, Javier Cervantes Aldana. by
Edition: 1era. ed.
Material type: Article Article; Literary form: Not fiction ; Audience: General;
Language: Spanish
Publication details: México : Pearson, 2004
Availability: Items available for loan: Biblioteca William Corredor Gómez. Sede Cosmos (Barranquilla) (1)Call number: 658.8 P944 2004.

649.
Las 22 leyes inmutables del marketing : viólelas a su propio riesgo / Al Ries, Jack Trout. by
Edition: 1era. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: Spanish
Publication details: México : McGraw-Hill, 1993
Availability: Items available for loan: Biblioteca William Corredor Gómez. Sede Cosmos (Barranquilla) (3)Call number: 658.827 R559 1993, ...

650.
Marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel ; tr. Adolfo Deras Quiñónez ; rev. Clayna Camacho Arias. by Series: Soluciones empresariales | Soluciones empresariales
Edition: 4a. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: Spanish
Publication details: México : Thomson, 1998
Availability: Not available: Biblioteca William Corredor Gómez. Sede Cosmos (Barranquilla): Withdrawn (1).

651.
Administración estratégica de marca : branding / Kevin Lane Keller ; tr. Erika Montserrat Jaasso Hernand Borneville ; rev. Roberto Garza-Castillón Cantú, Carlos Mondragón. by
Edition: 3a. ed.
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction ; Audience: General;
Language: Spanish
Publication details: México : Pearson, 2008
Availability: Items available for loan: Biblioteca Alba Lucia Corredor Gómez (Medellín) (2)Call number: 658.827 L265 2008, ... Biblioteca William Corredor Gómez. Sede Cosmos (Barranquilla) (2)Call number: 658.827 L265 2008, ...

652.
Administración de ventas / David Jobber, Geoffrey Lancaster ; adap. Marcela Bennassini Félix ; tr. Marcia Aída González Osuna ; rev. Romeo Vite López. by
Edition: 8a. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: Spanish
Publication details: México : Pearson, 2012
Availability: Items available for loan: Biblioteca Alba Lucia Corredor Gómez (Medellín) (2)Call number: 658.81 J62 2012, ... Biblioteca William Corredor Gómez. Sede Cosmos (Barranquilla) (3)Call number: 658.82 J627 2012, ...

653.
Cómo otorgar un servicio excepcional : servicio de cinco estrellas / Michael Heppell ; tr. Joseph John Doshner. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: Spanish
Publication details: México : Trillas, 2012
Availability: Items available for loan: Biblioteca William Corredor Gómez. Sede Cosmos (Barranquilla) (1)Call number: 658.812 H529 2012.

654.
Administración de ventas : un enfoque de orientación profesional / G. David Hughes, Daryl McKee, Charles H. Singler ; tr. Guadalupe Cevallos ; rev. Juan García Sordo. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: Spanish
Publication details: México : Thomson, 2000
Availability: Items available for loan: Biblioteca William Corredor Gómez. Sede Cosmos (Barranquilla) (1)Call number: 658.81 H893 2000.

655.
Administración de ventas / Rolph E. Anderson, Joseph F. Hair, Alan J. Bush ; tr. María Guadalupe Cevallos Almada, Julia Cevallos Almada ; rev. Ezequiel Teyssier Mont. by
Edition: 1era. ed.
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction ; Audience: General;
Language: Spanish
Publication details: México : McGraw-Hill, 1995
Availability: Items available for loan: Biblioteca Alba Lucia Corredor Gómez (Medellín) (1)Call number: 658.81 A545. Not available: Biblioteca William Corredor Gómez. Sede Cosmos (Barranquilla): Withdrawn (1).

656.
Curso de mercadotecnia McGraw-Hill 36 horas / Jeffrey L. Seglin ; tr. Rosa María Rosas Sánchez ; rev. Marcela Bennassini. by
Edition: 1era. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: Spanish
Publication details: México : McGraw-Hill, 1991
Availability: Items available for loan: Biblioteca William Corredor Gómez. Sede Cosmos (Barranquilla) (1)Call number: 658.8 S454 1991.

657.
658.
Comportamiento del consumidor / Michael R. Solomon ; tr. Leticia Esther Pineda Ayala ; rev.Julieta Mercado González, Sofía Esqueda. by
Edition: 7a. ed.
Material type: Continuing resource Continuing resource
Language: Spanish
Publication details: México : Pearson, 2008
Availability: Items available for loan: Biblioteca William Corredor Gómez. Sede Cosmos (Barranquilla) (2)Call number: 658.834 S689 2008, ...

659.
Investigación de mercados contemporánea / Carl McDaniel, Roger Gates. by
Edition: 4a. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: Spanish
Publication details: México : Thomson, 1999
Availability: Items available for loan: Biblioteca William Corredor Gómez. Sede Cosmos (Barranquilla) (1)Call number: 658.83 M134 1999.

660.
Posicionamiento : el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia / Al Ries, Jack Trout ; tr. Manuel Abolí Gascón ; rev. José H. Kates. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: Spanish
Publication details: México : McGraw-Hill, 1992
Availability: Items available for loan: Biblioteca Alba Lucia Corredor Gómez (Medellín) (1)Call number: 658.8 R559p. Biblioteca William Corredor Gómez. Sede Cosmos (Barranquilla) (1)Call number: 659 R559 1992.

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