Marketing Management : analysis, planning, and control / Philip Kotler.
Material type:
TextLanguage: English Publication details: Estados Unidos : Prentice-Hall, 1976.Edition: 3a. edDescription: xi, 529 p. ; 25 cmISBN: - 0135579597
- 21 658.8 K874 1976
Contents:
1. Conceptualizing marketing management -- 2. Analyzing marketing opportunities -- 3. Planning marketing programs -- 4. Formulating product strategy -- 5. Assembling the marketing mix -- 6. Administering the marketing program -- 7. Broadening marketing -- 8. Cases in marketing
| Item type | Current library | Collection | Call number | Materials specified | Copy number | Status | Notes | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
Libro de Reserva
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Biblioteca William Corredor Gómez. Sede Cosmos (Barranquilla) | Reserva | 658.8 K874 1976 (Browse shelf(Opens below)) | Ej. 1 | Available | Colección 3, Isla 11, Lado B, Módulo 5 | 301251283 |
Browsing Biblioteca William Corredor Gómez. Sede Cosmos (Barranquilla) shelves, Collection: Reserva Close shelf browser (Hides shelf browser)
| 658.8 I619 2011 Introducción al marketing / | 658.8 J55 2010 Marketing Internacional para la expansión de la empresa / | 658.8 K394 2014 Marketing / | 658.8 K874 1976 Marketing Management : | 658.8 K874 2003 Fundamentos de marketing / | 658.8 K874 2006 Dirección de marketing / | 658.8 K874 2007 Marketing : |
Incluye índices p. 517.
1. Conceptualizing marketing management -- 2. Analyzing marketing opportunities -- 3. Planning marketing programs -- 4. Formulating product strategy -- 5. Assembling the marketing mix -- 6. Administering the marketing program -- 7. Broadening marketing -- 8. Cases in marketing
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