Marketing Management : analysis, planning, and control / Philip Kotler.

By: Material type: TextTextLanguage: English Publication details: Estados Unidos : Prentice-Hall, 1976.Edition: 3a. edDescription: xi, 529 p. ; 25 cmISBN:
  • 0135579597
DDC classification:
  • 21 658.8 K874 1976
Contents:
1. Conceptualizing marketing management -- 2. Analyzing marketing opportunities -- 3. Planning marketing programs -- 4. Formulating product strategy -- 5. Assembling the marketing mix -- 6. Administering the marketing program -- 7. Broadening marketing -- 8. Cases in marketing
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Materials specified Copy number Status Notes Date due Barcode
Libro de Reserva Libro de Reserva Biblioteca William Corredor Gómez. Sede Cosmos (Barranquilla) Reserva 658.8 K874 1976 (Browse shelf(Opens below)) Ej. 1 Available Colección 3, Isla 11, Lado B, Módulo 5 301251283

Incluye índices p. 517.

1. Conceptualizing marketing management -- 2. Analyzing marketing opportunities -- 3. Planning marketing programs -- 4. Formulating product strategy -- 5. Assembling the marketing mix -- 6. Administering the marketing program -- 7. Broadening marketing -- 8. Cases in marketing

There are no comments on this title.

to post a comment.
Sistema Koha- Metabiblioteca |