Marketing Management :
Kotler, Philip
Marketing Management : analysis, planning, and control / Philip Kotler. - 3a. ed. - Estados Unidos : Prentice-Hall, 1976. - xi, 529 p. ; 25 cm.
Incluye índices p. 517.
1. Conceptualizing marketing management -- 2. Analyzing marketing opportunities -- 3. Planning marketing programs -- 4. Formulating product strategy -- 5. Assembling the marketing mix -- 6. Administering the marketing program -- 7. Broadening marketing -- 8. Cases in marketing
0135579597
658.8 / K874 1976
Marketing Management : analysis, planning, and control / Philip Kotler. - 3a. ed. - Estados Unidos : Prentice-Hall, 1976. - xi, 529 p. ; 25 cm.
Incluye índices p. 517.
1. Conceptualizing marketing management -- 2. Analyzing marketing opportunities -- 3. Planning marketing programs -- 4. Formulating product strategy -- 5. Assembling the marketing mix -- 6. Administering the marketing program -- 7. Broadening marketing -- 8. Cases in marketing
0135579597
658.8 / K874 1976
