| 000 | 00904nam a22002657a 4500 | ||
|---|---|---|---|
| 999 |
_c67273 _d67273 |
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| 005 | 20221213105614.0 | ||
| 008 | 220614b ||||| |||| 00| 0 eng d | ||
| 020 | _a9789585351745 | ||
| 041 | _aspa | ||
| 082 |
_a658.872 _bK18 2022 |
||
| 100 | 1 |
_93111 _aKotler, Philip |
|
| 245 | 1 |
_aMarketing 5.0 : _btecnología para la humanidad / _cPhilip Kotler, Hermawan Kartajaya e Iwan Setiawan |
|
| 250 | _a1a. ed. | ||
| 260 | 3 |
_aMadrid : _bLID editorial, _bEdiciones de la U, _c2022 |
|
| 300 |
_a236 p. ; _c22 cm |
||
| 650 | 1 | 0 |
_912347 _aMarketing en internet |
| 650 | 1 | 0 |
_98464 _aNegocios por internet |
| 650 | 1 | 0 |
_912478 _aVentas por internet |
| 650 | 1 | 0 |
_920309 _aConsumidores |
| 650 | 1 | 0 |
_916765 _aEconomía digital |
| 650 | 1 | 4 |
_931141 _aMarca digital |
| 700 | 1 |
_933299 _aKartajaya, Hermawan |
|
| 700 | 1 |
_933300 _a Setiawan, Iwan |
|
| 942 |
_2ddc _cBK _h658.872 _iK18 2022 |
||