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| 005 | 20190111152605.0 | ||
| 008 | 190111b xxu||||| |||| 00| 0 spa d | ||
| 020 | _a8423417077 | ||
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_221 _a658.827 _bH339 |
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_aAaker, David A. _eAutor _927077 |
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| 245 | 1 | 0 |
_aHarvard Busines Review : Gestión de marcas / _cDavid A. Aaker, David Harding, Erich Joachimsthaler, David Kenny, Jonathan Mark, Regina Fazio Maruca, John A. Quelch & Vijay Vishwanath; Traducción Germán Orbegozo |
| 260 | 3 |
_aBilbao: _bEdiciones Deusto; _c2000 |
|
| 300 |
_a232 p. ; _c24 cm. |
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_aGestión de marcas _927777 |
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_aMercadeo _920287 |
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_aHarding, David _eAutor _927778 |
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_aJoachimsthaler, Erich _eAutor _927080 |
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_aKenny, David _eAutor _927779 |
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| 700 | 1 |
_aMark, Jonathan _eAutor _927780 |
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| 700 | 1 |
_aFazio Maruca, Regina _eAutor _927781 |
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| 700 | 1 |
_aQuelch, John A. _eAutor _927782 |
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| 700 | 1 |
_aVishwanath, Vijay _eAutor _927783 |
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| 700 | 1 |
_aOrbegozo, Germán _eTraductor _927784 |
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_2ddc _cBK _h658.827 _iH339 |
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_c64621 _d64621 |
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