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1.
E-commerce : negocios, tecnologia, sociedad / Kenneth C. Laudon, Carol Guercio Traver ; tr. Alfonso Vidal Romero Elizondo ; rev. María del Carmen Gutiérrez Díez. by
Edition: 4 ed.
Material type: Text Text; Format: print ; Audience: General;
Language: Spanish
Publication details: México : Pearson Educación 2009
Availability: Items available for loan: Biblioteca William Corredor Gómez. Sede Cosmos (Barranquilla) (2)Call number: 658.84 L372 2009, ...

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Análisis tipológico de la cortesía en el spot publicitario audiovisual [recurso electronico] / Inmaculada Postigo Gómez. by
Material type: Text Text; Format: electronic available online remote
Publication details: [Santa Fe, Argentina] : [El Cid Editor | apuntes], [2009]
Online access:
Availability: No items available.

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4.
Plan de publicidad de Coca-Cola [recurso electronico] : Embotelladora Latinoamericana S.A. -ELSA / Josue Galindo S. by
Material type: Text Text; Format: electronic available online remote
Publication details: [Santa Fe, Argentina] : [El Cid Editor | apuntes], [2009]
Online access:
Availability: No items available.

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5.
Marketing / Roger A. Kerin ; Stiven W. Hartley ; William Rudelius / traducción: María Jesús Herrero Díaz; Nora Natalia Marínez Suarez; María Giadalupe Ceballos Almada / rev. tca: Maria de la Luz Ascanio Rivera [et. al] by
Edition: 11a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: Spanish
Publication details: México: Mc Graw Hill 2014
Availability: Items available for loan: Biblioteca Alba Lucia Corredor Gómez (Medellín) (1)Call number: 658.8 K394 2014. Biblioteca William Corredor Gómez. Sede Cosmos (Barranquilla) (2)Call number: 658.8 K394 2014, ... Not available: Biblioteca William Corredor Gómez. Sede Cosmos (Barranquilla): Checked out (1).

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6.
Marketing y publicidad en internet / José Martí Parreño by Series: Mercadeo | Mercadeo
Edition: 1era. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: Spanish
Publication details: Bogotá : Ediciones de la U, 2011
Availability: Items available for loan: Biblioteca Alba Lucia Corredor Gómez (Medellín) (2)Call number: 658.84 M375 2011, ... Biblioteca William Corredor Gómez. Sede Cosmos (Barranquilla) (1)Call number: 658.84 M375 2011.

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7.
Administración de la mercadotecnia / Michael R. Czinkota, Masaaki Kotabe. by
Edition: 2a. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: Spanish
Publication details: México : Thomson, 2001
Availability: Items available for loan: Biblioteca William Corredor Gómez. Sede Cosmos (Barranquilla) (1)Call number: 658.8 C998 2001.

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8.
Marketing electrónico para pymes : cómo vender, promocionar y posicionarse en Internet / Ana Cruz Herradón. by
Edition: 1a. ed.
Material type: Text Text; Nature of contents: biography; Literary form: Not fiction ; Audience: General;
Language: Spanish
Publication details: México : Alfaomega, Ra-Ma, 2009
Availability: Items available for loan: Biblioteca William Corredor Gómez. Sede Cosmos (Barranquilla) (1)Call number: 658.84 C957 2009.

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9.
Posicionamiento : el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia / Al Ries, Jack Trout ; tr. Manuel Abolí Gascón ; rev. José H. Kates. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: Spanish
Publication details: México : McGraw-Hill, 1992
Availability: Items available for loan: Biblioteca Alba Lucia Corredor Gómez (Medellín) (1)Call number: 658.8 R559p. Biblioteca William Corredor Gómez. Sede Cosmos (Barranquilla) (1)Call number: 659 R559 1992.

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10.
Publicidad : comunicación integral en marketing / Rubén Treviño Martínez ; rev. Ivonne Raso Arcaute. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: Spanish
Publication details: México : McGraw-Hill, 2000
Availability: Items available for loan: Biblioteca Alba Lucia Corredor Gómez (Medellín) (1)Call number: 659.1 T813 2000. Biblioteca William Corredor Gómez. Sede Cosmos (Barranquilla) (1)Call number: 659.1 T813 2000.

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11.
Publicidad / J. Thomas Russell, W. Ronald Lane, Karen Whitehill King ; tr. Astrid Mues Zepeda ; rev. Ivonne Raso Arcaute, Julio Fuentes, Rosamanda Morales. by
Edition: 16a. ed.
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction ; Audience: General;
Language: Spanish
Publication details: México : Pearson, 2005
Availability: Items available for loan: Biblioteca William Corredor Gómez. Sede Cosmos (Barranquilla) (1)Call number: 659.1 R961 2005.

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12.
Publicidad / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik ; tr. Adolfo Deras Quiñones ; rev. Paulina Orozco Orrico, Miriam Beretón. by Series: Soluciones empresariales
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: Spanish
Availability: Items available for loan: Biblioteca William Corredor Gómez. Sede Cosmos (Barranquilla) (1)Call number: 659.1 O357 1999.

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13.
Dirección de marketing / Philip Kotler, Kevin Lane Keller ; tr. María Astrid Mues Zepeda, Mónica Martínez Gay ; rev. María de la Luz Eloísa Ascanio Rivera, Miguel Hernández Espallardo, Enrique Carlos Bianchi. by
Edition: 14a ed.
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction ; Audience: General;
Language: Spanish
Publication details: México : Pearson, 2012
Availability: Items available for loan: Biblioteca William Corredor Gómez. Sede Cosmos (Barranquilla) (2)Call number: 658.8 K874 2012, ...

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14.
Introducción general a la publicidad / B. F. Erickson by
Edition: 2a. ed. Edición de bolsillo.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: Spanish
Publication details: Bogotá : Norma, 1997
Availability: Items available for loan: Biblioteca William Corredor Gómez. Sede Cosmos (Barranquilla) (1)Call number: 659.1 E682 1997.

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15.
Sentido social : la comunicación y el sentido común en la era de la Internet social / Javier Curtichs , Mauro A. Fuentes , Yolanda García , Antonio Toca. by
Material type: Text Text; Format: print ; Nature of contents: biography; Audience: General;
Language: Spanish
Publication details: Barcelona : Editorial Profit, 2011
Availability: Items available for loan: Biblioteca William Corredor Gómez. Sede Cosmos (Barranquilla) (2)Call number: 658.514 S478 2011, ...

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16.
Fusión perfecta neuromarketing : Seducir al cerebro con inteligencia para ganar en tiempos exigentes / Roberto Alvarez del Blanco ; pról. Russell Winer. by
Material type: Text Text; Format: print ; Nature of contents: biography; Audience: General;
Language: spa.
Publication details: Madrid : Prentice Hall, 2011
Availability: Items available for loan: Biblioteca William Corredor Gómez. Sede Cosmos (Barranquilla) (1)Call number: 658.8342 A473 2011.

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17.
Publicidad on line : Las claves del éxito en internet / José Antonio Miranda Villalón, Antonio Olmos Hurtado, Rafael Ordozgoiti de la Rica, Daniel Rodríguez del Pino. by
Edition: 3a. ed.
Material type: Text Text; Nature of contents: biography; Literary form: Not fiction ; Audience: General;
Language: Spanish
Publication details: México : Madrid : Alfaomega : Esic, 2014
Availability: Items available for loan: Biblioteca William Corredor Gómez. Sede Cosmos (Barranquilla) (3)Call number: 659.14 P976 2014, ...

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18.
Material P.O.P. publicidad en punto de venta / Abdénago Yate Arévalo. by Series: Colección mercadeo y ventas
Edition: 1a. ed.
Material type: Text Text; Format: print ; Nature of contents: biography; Audience: General;
Language: Spanish
Publication details: Bogotá : Ecoe Ediciones, 2012
Availability: Items available for loan: Biblioteca William Corredor Gómez. Sede Cosmos (Barranquilla) (2)Call number: 659.13 Y31 2012, ...

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19.
Marketing y publicidad subliminal : fundamentos y aplicaciones / Jaime Rivera Camino, Lucía Sutil Martín. by
Material type: Text Text; Format: print ; Audience: General;
Language: Spanish
Publication details: Madrid : Esic, 2004
Availability: Items available for loan: Biblioteca William Corredor Gómez. Sede Cosmos (Barranquilla) (1)Call number: 658.8 R621 2004.

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20.
Temas de investigación en medios publicitarios / Coord. J. Enrique Bigné ...[et al]. by
Material type: Article Article; Format: print ; Nature of contents: biography; Audience: General;
Language: Spanish
Publication details: Madrid : ESIC Editorial, 2000
Availability: Items available for loan: Biblioteca William Corredor Gómez. Sede Cosmos (Barranquilla) (1)Call number: 659.1 T278 2000.

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