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Administración del marketing: un enfoque en la toma estratégica de decisiones / John W. Mullins [et al] / traducción: Jorge Humberto Romo Muñoz ; Francisco Javier Dávila Martínez / rev. tca: Raúl Mejía Estañol by
Edition: 5a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: Spanish
Publication details: México : McGraw Hill 2007
Availability: Items available for loan: Biblioteca Alba Lucia Corredor Gómez (Medellín) (1)Call number: 658.8 M959 2007.

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2.
International business strategy : Theory and practice / Peter J. Buckley ; Percez N. Ghauri by
Edition: [1a. ed.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ing
Publication details: New York : Routledge, 2015
Availability: Items available for loan: Biblioteca Alba Lucia Corredor Gómez (Medellín) (2)Call number: R 658.049 B924 2015, ...

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