Social Marketing in Action : cases from Around the World / Debra Z. Basil, Gonzalo Díaz-Meneses, Michael D. Basil

Incluye referencias bibliográficas, página 460

PART I: UNDERSTANDING SOCIAL MARKETING.
1.The big picture in social marketing.
2.The fundamentals of social marketing.
3.Research and evaluation in social marketing.
4.Theory in social marketing.
5.A brief history of social marketing.
PART II: SOCIAL MARKETING CASES: SOCIAL WELFARE.
6.Fun ways to engage with rail safety through the dumb ways to die social marketing campaign.
7.The second life of food: When social marketing bridges solidarity and waste prevention.
8.The bank of cancer research: applying social marketing to provide sustainable funding for cancer research.
9.VCW for social impact in a developing country: personal development and entrepreneurship in a leadership academy.
10.Operation red nose: providing a safe holiday ride and raising money for charity through social marketing.
11.Social marketing for the reduction of tax evasion: the case of electronic invoicing in portugal.
12.Worn wear: better than new–how patagonia’s social marketing campaign enhances consumer’s responsible behavior.
PARTE III: SOCIAL MARKETING CASES: HEALTH.
13. Inculcating the handwashing habit through social marketing among poor children in india.
14.Social marketing campaigns for healthier eating habits in france: VIF and “LES BONNES PORTIONS” (the right portions) campaign against childhood obesity.
15.Smile train India: a social marketer targeting cleft lip/palate as a socio-medical issue.
16.Enhancing existing communication channels for large-scale health interventions: making every contact count in the united kingdom.
17.Saving lives through lifebuoy´s “help a child reach 5” social marketing campaign.
18.Behavior change and nutrition education for teenagers: Nestlé social marketing “healthy kids programme” in India.
19.Using social marketing to promote handwashing with soap for a healthier Vietnam.
PART IV: SOCIAL MARKETING CASES: ENVIRONMENT.
20.Using social marketing to increase bicycle ridership to major events in vancouver, canada.
21.Akureyri on the verge: carbon neutral and beyond through targeted social marketing.
22.Vancouver aquarium and world wildlife foundation´s great canadian shoreline cleanup: increasing volunteerism by targeting social networks.
23.A community-based social marketing anti-littering campaign: be the street you want to see.
24.The coulee clean-up: a social marketing program for litter pickup in lethbridge canada.
25.Applying social marketing to koala conversation: the “leave it” pilot program.
PART V: SOCIAL MARKETING CASES: EDUCATION.
26.Co-creating a sea change social marketing campaign for ocean literacy in Europe: a digital interactive tool for environmental behavior change.
27.Enhancing health by means of massive open online courses.
28.Use of social marketing to improve science teaching in maharashtra, India: 2014-18.
29.A case of co-created social marketing campaign: the spanish Ana Bella social school for women's empowerment.