Técnicas de medición de la eficacia publicitaria / Asunción Beerli Palacio, Josefa D. Martín Santana.

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Material type: Text

TextLanguage: Spanish Series: Ariel economíaPublication details: Barcelona: Ariel 1999Description: 220 p. ; 23 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode
Libros	Biblioteca Alba Lucia Corredor Gómez (Medellín) General Stacks	General	659.1 B415 (Browse shelf(Opens below))		Available		503754516

Incluye bibliografía pp. 201-214 e indice.

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