Marketing / Charles W. Lamb ; Joseph F. Hair ; Carl McDaniel / traducciòn: Guadalupe Meza Staines; Martha Elsa Mauri Hernàndez / rvn tca: Irma Lòpez Espinosa

By:

Lamb, Charles W

Contributor(s):

Material type: Text

TextLanguage: Spanish Publication details: México: Cengage Learning, 2011Edition: 11a. edDescription: xxv, 777 pISBN:

9786074815191

Subject(s):

DDC classification:

658.8 L218 2011

Contents:

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
Libros	Biblioteca Alba Lucia Corredor Gómez (Medellín) General Stacks	General	658.8 L218 2011 (Browse shelf(Opens below))		Ej.1	Available		503750604
Libros	Biblioteca Alba Lucia Corredor Gómez (Medellín) General Stacks	General	658.8 L218 2011 (Browse shelf(Opens below))		Ej.2	Available		503750605

Traducido de Marketing, 11e
Incluye glosario, notas finales e índices

Parte 1: El mundo del marketing -- Parte 2: Análisis de las oportunidades de marketing --Parte 3: Decisiones de producto --Parte 4 Decisiones de distribución --Parte 5: Estrategias de promoción y comunicación --Parte 6: Decisiones sobre fijación de precios --Parte 7: Marketing orientado a la tecnología.

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