Técnicas de medición de la eficacia publicitaria / Asunción Beerli Palacio, Josefa D. Martín Santana.
Material type: TextLanguage: Spanish Series: Ariel economíaPublication details: Barcelona: Ariel 1999Description: 220 p. ; 23 cmISBN:- 8434421445
- 21 659.1 B415
Item type | Current library | Collection | Call number | Materials specified | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Libros | Biblioteca Alba Lucia Corredor Gómez (Medellín) General Stacks | General | 659.1 B415 (Browse shelf(Opens below)) | Available | 503754516 |
Incluye bibliografía pp. 201-214 e indice.
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