Comportamiento del consumidor y estrategia de marketing / J. Paul Peter, Jerry C. Olson ; Traducción Jorge Luis Blanco y Correa Magallanes.
Material type: TextLanguage: Spanish Publication details: México McGraw-Hill 2006Edition: 7a edDescription: 578 p. ; 27 cmISBN:- 9789701056325
- 21 658.8342 P478
Item type | Current library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|---|
Libros | Biblioteca Alba Lucia Corredor Gómez (Medellín) | General | 658.8342 P478 (Browse shelf(Opens below)) | Ej. 1 | Available | 503754540 |
Incluye referencias bibliográficas e indice.
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