Publicidad y promoción : Perspectiva de la comunicación de marketing integral / George E. Belch y Michael A. Belch.
Material type: TextLanguage: Spanish Publication details: México McGraw-Hill 2004Edition: 6a edDescription: xxvi, 849 p. ; 27 cmISBN:- 9701046803
- 21 659.1 B427
Item type | Current library | Collection | Call number | Materials specified | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Libros | Biblioteca Alba Lucia Corredor Gómez (Medellín) | General | 659.1 B427 (Browse shelf(Opens below)) | Available | 503754256 |
Incluye glosario, notas e indice.
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