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1.
CRM las cinco pirámides del marketing relacional : cómo atraer, vender, satisfacer y fidelizar clientes de forma rentable / Cosimo Chiesa de Negri by
Material type: Text Text; Format: print ; Audience: General;
Language: Spanish
Publication details: Barcelona : Ediciones Deusto; 2005
Availability: Items available for loan: Biblioteca Alba Lucia Corredor Gómez (Medellín) (1)Call number: 658.812 C533.

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2.
Técnicas de Marketing / J.M. Torres y J.l. Córdoba. by Series: Biblioteca Empresarial Deusto
Edition: 3a ed. Corregida
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Barcelona Ediciones Deusto 1993
Availability: Items available for loan: Biblioteca Alba Lucia Corredor Gómez (Medellín) (1)Call number: 658.81 T693.

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3.
Comportamiento del consumidor y estrategia de marketing / J. Paul Peter, Jerry C. Olson ; Traducción Jorge Luis Blanco y Correa Magallanes. by
Edition: 7a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: México McGraw-Hill 2006
Availability: Items available for loan: Biblioteca Alba Lucia Corredor Gómez (Medellín) (1)Call number: 658.8342 P478.

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4.
Dirección de marketing : Fundamentos y aplicaciones / Jaime Rivera Camino, Mencía de Garcillán. by
Edition: 2a. ed. revisada y actualizada.
Material type: Text Text; Format: print ; Nature of contents: biography; Audience: General;
Language: Spanish
Publication details: Madrid : Esic Editorial : Alfaomega grupo editor, 2009
Availability: Items available for loan: Biblioteca Alba Lucia Corredor Gómez (Medellín) (2)Call number: 658.8 R621, ... Biblioteca Jaime Muñoz (Montería) (3)Call number: 658.8 R621 2009, ... Biblioteca William Corredor Gómez. Sede Cosmos (Barranquilla) (1)Call number: 658.8 R621 2009.

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