TY - BOOK AU - Crowley,David AU - Heyer,Paul TI - Communication in history : : Technology, culture, society / SN - 0321088050 U1 - 302.2308 21 PY - 2003/// CY - Boston : PB - Allyn and Bacon, KW - LEMB KW - Communication KW - History N1 - Includes biographical references and index; The media of early civilization: 1. The art and symbols of ice age man (Alexander Marshack) -- 2. A new Rosetta Stone (Richard Rudgley) -- 3. Media in ancient empires (Harold Innis) -- 4. Civilization without writing - The incas and the quipu (Marcia Ascher and Robert Ascher) -- 5. The origins of writing (Andrew Robinson) --; The tradition of Western literacy: 6. The alphabet (Johanna Drucker) -- 7. The Greek legacy (Eric Havelock) -- 8. Writing and the alphabet effect (Robert K. Logan) -- 9. Orality, literacy, and modern media (Walter Ong) -- 10. A medieval library (Umberto Eco) -- 11. Communication in the middle ages (James Burke) --; The print revolution: 12. Paper and block printing - from China to Europe (T. F. Carter) -- 13. The invention of printing (Lewis Mumford) -- 14. The rise of the reading public (Elizabeth Eisenstein) -- 15. Early modern literacies (Harvey J. Graff) -- 16. The trade in news (John B. Thompson) --; Electricity creates the wired world: 17. The optical telegraph (Daniel Headrick) -- 18. Thelegraphy - The victorian internet (Tom Standage) -- 19. The new journalism (Michael Schudson) -- 20. The telephone takes command (Claude S. Fischer) -- 21. Inventing the expert (Carolyn Marvin) -- 22. Time, space, and the telegraph (James W. Carey) --; Image technologies and the emergence of mass society: 23. On photography (Susan Sontag) -- 24. Early photojournalism (Ulrich Keller) -- 25. Dream worlds of consumption (Rosalynd Williams) -- 26. Early motion pictures (Daniel Czitrom) -- 27. Mass media and the star system (Jib Fowles) -- 28. Advertising and the idea of mass society (Jackson Lears) --; Radio days: 29. Wireless world (Stephen Kern) -- 30. Early radio (Susan J. Douglas) -- 31. The golden age of programming (Christopher Sterling and John M. Kittross) -- 32. Radio and race (Gerald Nachman) -- 33. Understanding radio (Marshall Mcluhan) --; Tv times: 34. Television begins (William Boddy) -- 35. The new languages (Edmund Carpenter) -- 36. Making room for TV (Lynn Spigel) -- 37. The sixties counterculture on TV (Aniko Bodroghkozy) 38. Television transforms the news (Mitchell Stephens) --; New media and old in the information age: 39. The control revolution (James Beniger) -- 40. How media became new (Lev Manovich) -- 41. Popularizing the internet (Janet Abbate) -- 42. From the codex page to the homepage (James J. O'Donnell) -- 43. The world wide web (Jay David Bolter and Richard Grusin) ER -