TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing Management : : analysis, planning, and control / 
SN  - 0135579597
U1  - 658.8 21
PY  - 1976///
CY  - Estados Unidos : 
PB  - Prentice-Hall
N1  - Incluye índices p. 517
; 1. Conceptualizing marketing management -- 2. Analyzing marketing opportunities -- 3. Planning marketing programs -- 4. Formulating product strategy -- 5. Assembling the marketing mix -- 6. Administering the marketing program -- 7. Broadening marketing -- 8. Cases in marketing
ER  -