Kotler, Philip <br/><br/>
Marketing Management :   analysis, planning, and control /  
Philip Kotler. 
 - 3a. ed. 
 - Estados Unidos :   Prentice-Hall,  1976. 
 - xi, 529 p. ;   25 cm.  
<br/><br/> Incluye índices p. 517.<br/> 
<br/><br/>1. Conceptualizing marketing management -- 2. Analyzing marketing opportunities -- 3. Planning marketing programs -- 4. Formulating product strategy -- 5. Assembling the marketing mix -- 6. Administering the marketing program -- 7. Broadening marketing -- 8. Cases in marketing  
<br/><br/><label>ISBN: </label>0135579597 
<br/><br/><label>Dewey Class. No.: </label>658.8  / K874 1976