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Neuromarketing turístico y hotelero /

Izaguirre Sotomayor, Manuel Hernán

Neuromarketing turístico y hotelero / Manuel Hernán Izaguirre Sotomayor - 1a.ed. - Bogotá : Alfaomega, 2018 - 228 p. ; 24 cm

Incluye bibliografía e índice

ISBN: 9789587784213

Subjects--Topical Terms:
Neuromercadeo
Mercadeo--Aspectos psicológicos
Publicidad

Dewey Class. No.: 658.8342 / I98 2018

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