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Marketing internacional avanzado /

Bertrán, Josep

Marketing internacional avanzado / Josep Bertán. - Madrid: McGraw-Hill; 1999. - 264 p. ; 24 cm. - Serie McGraw-Hill de management .

Incluye bibliografía.

ISBN: 8448110749

Subjects--Topical Terms:
Marketing
Mercadeo internacional
Estrategias de mercadeo

Dewey Class. No.: 658.848 / B548

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