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Notas de gerencia de mercadeo /

Franco Restrepo, Juan Gonzalo

Notas de gerencia de mercadeo / Juan Gonzalo Franco Restrepo - 1a ed. - Sabaneta (Colombia) Institución Universitaria CEIPA 2011 - 89 p. ; 27 cm.

Incluye bibliografía.

ISBN: 9789588752006

Subjects--Topical Terms:
Gerencia de mercadeo
Marketing estratégico
Marketing operativo

Dewey Class. No.: 658.8 / F825

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