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Marketing al revés /

Walther, George R.

Marketing al revés / George R. Walther, traducción Octavio Posada Salazar. - Bogotá : Mc Graw Hill, 1995. - 250 p. 24 cm.

Incluye índice al final del texto.

ISBN: 9586004449

Subjects--Topical Terms:
Marketing
Relación con los clientes
Ventas--Servicio al cliente

Dewey Class. No.: 658.8 / W237

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