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Fundamentos de marketing

Mesa Holguín, Mario

Fundamentos de marketing Mario Mesa Holguín - Bogotá : Ecoe Ediciones, 2012. - 269 p. 21 cm. - Ciencias administrativas. Mercadeo y finanzas .

Incluye bibliografía.

ISBN: 9789586487542

Subjects--Topical Terms:
Mercadeo--Administración de mercadeo
Marketing moderno--Marketing internacional
Tipos de marketing

Dewey Class. No.: 658.8 / M578 2012

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